Many
entrepreneurs are dismayed by the slow pace of due diligence checks
by potential investors. How many interviews, how many financial
documents and resumes and business plans must they submit before
getting a thumbs up or down?
This
process might be more understandable if entrepreneurs realize that
THERE ARE SO MANY LIARS OUT THERE.
Liars will be outed |
- Consider the process of home sales. Just as in real estate, investing in a company is proceeded by a period of judicious inquiry and inspection, recognized by both parties, ending in a legally binding closing, scheduled weeks in advance. (This is why I never believe an entrepreneur who blithely reports, “I'll be funded by then” without even having a letter of interest (LOI) in hand.
- The reason for protracted due diligence is because, sadly PEOPLE LIE. As Catholics understand, there are lies of omission and lies of commission. The former is when a home seller neglects to mention a material fact, like a rotted roof. A lie of commission is actually writing or verbalizing a falsehood, like checking the word “no” on a form that lists “do you know about this or that.” Just as a home seller may obfuscate termite or water damage, companies seeking investment may similarly “put lipstick on a pig.” Repeat investors know this, so they endeavor to separate the wheat from the chaff through careful scrutiny. As any on-line dater knows, anyone can sound good, but how do they appear up close?
A
sincere and honest entrepreneur may be aided by the following short
list of several entrepreneurs who have approached us recently, each
with constructed stories which omitted or fabricated information. If
you can appreciate how many such people approach investors (and
service providers) you can understand the logic behind due diligence
of your company.
Following
the list are recommendations to help honest entrepreneurs make a
strong, initial impression. For additional anecdotes about other bad
guys (both entrepreneurs and service providers), see prior articles
on this website.